Smart Direct: comment to DM

In Smart Direct, each automation is a campaign: one event (such as a comment on a post), one message and a few optional conditions. Campaigns are template-based, so they don’t spend AI from your wallet.

Build a campaign

1. 1

   Press new campaign and choose the event.

   For example, post comment to DM. Other events include story mentions or replies, a customer’s first message, outside-hours replies, DM keywords and giveaways.

2. 2

   Write the message.

   Leave keywords empty to reply to everyone, or set the words it should react to. The message can be a DM, a public reply under the comment, a discount code, a link, a photo or video, or a product card.

3. 3

   Write two or three versions.

   Instagram treats one repeated text as spam, so rotate a few versions of the message.

4. 4

   Add optional conditions.

   All posts or only selected posts, a follow gate, the audience (everyone, followers or non-followers) and a schedule.

5. 5

   Review the summary and press Turn it on.

   The campaign goes live immediately.

How the follow gate works

With a follow gate, the commenter gets one DM with one button. When they press it and really do follow you, the reward (a link, code or product) is sent. If they never press it, the gate closes after 7 days.

Managing and measuring

Statuses

Draft, scheduled, active, paused, expired and archived. Pause and activate as you need.

Analytics

DMs sent and failed, replies, leads created, coupons issued and link clicks.

Delivery queue

Each message’s status: queued, waiting for follow, sent, failed or duplicate.